Testing ordering interventions: Appendix A Questionnaire
The questionnaire used in the project.
MANIPULATIONAWARE
ASK ALL
SINGLE CODE
In the task you just completed, how were the products on each screen ordered?
1 By Popularity
2 By Price
3 By Sustainability
4 By Healthiness
5 Randomly
6 Don’t know
[scripter instructions: first five answers shown in random order]
ENVIROCONCERN (footnote 1)
ASKALL
SINGLE CODE
How concerned, if at all, are you about climate change, sometimes referred to as global warming?
1. Not at all concerned
2. Moderately unconcerned
3. Slightly unconcerned
4. Neither concerned nor unconcerned
5. Slightly concerned
6. Moderately concerned
7. Extremely concerned
[scripter instructions: none]
NUDGEATTITUDE (footnote 2)
ASKALL
SINGLE CODE
To what extent do you agree or disagree with the following statement:
Advice and recommendations usually induce me to do just the opposite.
1 Strongly disagree
2 Moderately disagree
3 Slightly disagree
4 Neither agree nor disagree
5 Slightly agree
6 Moderately agree
7 Strongly agree
[scripter instructions: none]
SUSTAINABLENORM
ASKALL
SINGLE CODE
How important is it to you to buy food that has a low environmental impact?
1 Not at all important
2 Moderately unimportant
3 Slightly unimportant
4 Neither important nor unimportant
5 Slightly important
6 Moderately important
7 Extremely important
[scripter instructions: none]
DMDIET
ASKALL
SINGLE CODE
Do you eat meat?
1 Yes
2 No
[scripter instructions: none]
DMGENDER
ASKALL
SINGLE CODE
What gender do you identify with?
1 Male
2 Female
3 I identify in a different way
-1 Prefer not to disclose
[scripter instructions: none]
DMAGE
ASK ALL
LIST (1900-2003)
In which year were you born?
[scripter instructions: none]
DMEDUCATION
ASKALL
SINGLE CODE
Which of these best describes the highest level of educational qualifications you have?
1. No qualifications
2. GCSEs or equivalent
3. A level or equivalent
4. Certificate of higher education or equivalent
5. Diploma of higher education or equivalent
6. Bachelor degree, graduate certificate or equivalent
7. Master’s degree, postgraduate certificate or equivalent
8. Doctorate or equivalent
[scripter instructions: none]
DMINCOME
ASKALL
SINGLE CODE
What is your household’s total income from all sources?
1 £0-10,000
2 £10,001-20,000
3 £20,001-30,000
4 £30,001-40,000
5 £40,001-50,000
6 £50,001-60,000
1 £60,001-70,000
2 £70,001-80,000
9 £80,001-90,000
10 £90,001-100,000
11 Above £100,000
[scripter instructions: none]