F&Y2 Wave 7: Introduction
Food and You 2: Wave 7 data were collected between 23 April 2023 to 10 July 2023.
The Food Standards Agency: role, remit, and responsibilities
The Food Standards Agency (FSA) is a non-ministerial government department working to protect public health and consumers’ wider interests in relation to food in England, Wales, and Northern Ireland (footnote 1). The FSA’s overarching mission is ‘food you can trust’. The FSA’s vision as set out in the 2022-2027 strategy is a food system in which:
- Food is safe
- Food is what it says it is
- Food is healthier and more sustainable
Food and You 2 is designed to monitor the FSA’s progress against this mission and to inform policy decisions by measuring on a regular basis consumers’ self-reported knowledge, attitudes and behaviours related to food safety and other food issues in England, Wales, and Northern Ireland.
Food and You 2: Wave 7
Food and You 2: Wave 7 data were collected between 28th April 2023 to 10th July 2023 (footnote 2). A total of 5,812 adults (aged 16 years and over) from 4,006 households across England, Wales, and Northern Ireland completed the survey (an overall response rate of 27.6%).
Food and You 2: Wave 7 data were collected during a period which saw the highest levels of annual inflation of the price of food and non-alcoholic drinks since 1977 (footnote 3). It is expected that these circumstances will have had a significant impact on people’s food-related behaviours, such as, how and where people buy and eat food, and on levels of household food insecurity (footnote 4).
Food and You 2 is a modular survey, with ‘core’ modules included every wave, ‘rotated’ modules repeated annually or biennially, and ‘one-off’ modules addressing current issues of interest. The modules presented in this report include: ‘Food you can trust’ (core); ‘Concerns about food’ (core); ’Food security’ (core); ‘Food shopping and labelling’ (rotated), ‘Online platforms’ (rotated) and ‘Novel foods’ (rotated).
This report presents key findings from the Food and You 2: Wave 7 survey. Not all questions asked in the Wave 7 survey are included in the report. The full results are available in the accompanying full data set and tables.
Interpreting the findings
To highlight the key differences between socio-demographic and other sub-groups, variations in responses are typically reported only where the absolute difference is 10 percentage points or larger and is statistically significant at the 5% level (p<0.05). However, some differences between socio-demographic and other sub-groups are included where the difference is less than 10 percentage points, when the finding is notable or judged to be of interest. These differences are indicated with a double asterisk (**). A single asterisk indicates that the value is not reported as the base size is below 100 and therefore may not be representative (*).
In some cases, it was not possible to include the data of all sub-groups, however such analyses are available in the full data set and tables. Key information is provided for each reported question in the footnotes, including:
- Question wording (question) and response options (response).
- Number of respondents presented with each question and description of the respondents who answered the question (Base= N).
- ‘Please note:’ indicates important points to consider when interpreting the results.
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In Scotland, the non-ministerial office Food Standards Scotland, is responsible for ensuring food is safe to eat, consumers know what they are eating and improving nutrition.
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Please note: In November 2024, the fieldwork date noted was corrected from 23rd April to 28th April.
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See the Cost of living insights: Food (ONS).
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For example, Consumer insights tracker report: key findings from December 2021 to March 2022 (2022), FSA. The UK Public’s Interests, Needs and Concerns Around Food (2022), Bright Harbour. Food in a pandemic (2021). FSA. Family Resources Survey (FRS): financial year 2020 to 2021 (2021). DWP. The FRS asks respondents to report experiences of food insecurity in the last 30 days so responses cannot be compared with Food and You 2.
Revision log
Published: 12 March 2024
Last updated: 25 November 2024