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Food and You 2: Northern Ireland Wave 7-8 Key Findings

F&Y2 Wave 7-8 NI: Chapter 8: Healthy eating

Northern Ireland specific

This chapter provides an overview of the types of foods respondents eat, perceptions of what contributes towards a healthy diet, respondents knowledge of UK Government recommendations and dietary changes respondents have made to their diet.

Last updated: 26 November 2024
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Last updated: 26 November 2024
See all updates

Introduction

The FSA is responsible for some areas of nutrition policy in Northern Ireland along with the Department of Health. The FSA provides information to consumers in Northern Ireland on how to achieve a healthier diet and supports food businesses to provide and promote healthier food and drink. The Eatwell Guide (footnote 1) provides information to consumers on how they can get a balanced, healthier and more sustainable diet. The Eatwell Guide depicts the UK Government recommendations by giving a visual representation of the types of foods and drinks we should consume and in what proportions to have a healthy, balanced diet.

This chapter provides an overview of the types of foods respondents eat, perceptions of what contributes towards a healthy diet, respondents knowledge of UK Government recommendations and dietary changes respondents have made to their diet. 

The findings in this chapter are from Wave 7.

How healthy respondents think their diet is

When asked how healthy they thought their usual diet was, over half of respondents reported that what they usually eat is fairly healthy (55%), with a further 27% reporting that what they eat is neither healthy nor unhealthy. A minority reported that their diet was very healthy (8%), fairly unhealthy (7%), or very unhealthy (1%).  (footnote 2)

What types of foods do respondents eat?

Respondents were asked how many portions of vegetables and fruit, not including fruit juice or smoothies, they had eaten or drunk the previous day.

Around a quarter of respondents had eaten either one (23%) or two (23%) portions of fruit the previous day, whilst 16% had not eaten any. Approximately a quarter of respondents had eaten two (24%) or three (22%) portions of vegetables, whereas 12% respondents had not eaten any portions of vegetables the previous day. Around 1 in 10 respondents reported that they did not know how many portions of fruit (9%) and vegetables (9%) they had eaten (Figure 21). (footnote 3)

In addition, respondents were asked if they had drunk a glass of fruit juice or smoothie the previous day. Around 2 in 10 (22%) respondents had drunk a small sized glass of fruit juice or smoothie and 14% reported that they had drunk a large glass of fruit juice or smoothie.  (footnote 4)

Figure 21. Number of portions of fruit and vegetables consumed during the previous day.

Graph showing the number of portions of fruit and vegetables consumed during the previous day.
Number Fruit Vegetables
Don't know 9 9
0 16 12
1 23 17
2 23 24
3 15 22
4 6 9
5+ 7 8

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Source: Food and You 2: Wave 7

Respondents were asked how often they consumed certain types of food or drink. Most respondents (77%) reported that they ate fruit and vegetables every day or most days. However, 20% reported eating fruit and vegetables about once a week or 2 to 3 times a week, while 3% ate fruit and vegetables 2-3 times a month or less often.

Around half of respondents reported that they ate meat products (54%), sweets and chocolate (43%) and wholemeal or wholegrain bread (35%) every day or most days. Of the listed foods, respondents were least likely to report eating wholewheat pasta (46% reported “never”) and porridge (34% reported “never”) (Figure 22).  (footnote 5)

Figure 22. How often respondents consumed certain types of food and drink.

Graph showing how often respondents consumed certain types of food and drink.
Type of food or drink Never 2-3 times a month or less often About once a week or 2-3 times a week Every day or most days
Wholewheat pasta 46 29 20 4
Potatoes with the skins on 19 37 35 7
Chips and other fried foods 2 27 61 9
Porridge 34 28 19 17
High fibre cereal 22 25 25 27
Sugary fizzy drinks and diluted squash 20 18 30 32
Wholemeal or wholegrain bread 11 19 34 35
Sweets and chocolate 2 10 44 43
Meat products 5 7 33 54
Fruit and vegetables 0 3 20 77

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Source: Food and You 2: Wave 7

Perceptions of what contributes to a healthy diet

Respondents were asked what factors, from a given list, are the most important for people to do to have a healthy diet. Eating fruit and vegetables (81%), drinking plenty of water (77%), limiting food and drinks high in sugar (68%) and eating less salt (59%) were considered the most important factors for people to have a healthy diet. Eating a vegan diet (1%), high fat diet (1%) and eating less dairy (5%) were considered the least important factors for people to have a healthy diet (Figure 23).  (footnote 6)

Figure 23. Factors which respondents considered as most important for a healthy diet.

Graph showing the factors which respondents considered as most important for a healthy diet.
Factors Percentage of respondents (%)
Eating a vegan diet 1
Eating a high fat diet 1
Eating less dairy 5
Eating a plant-based diet 6
Eating a low carbohydrate diet 7
Eating foods such as bread, rice, pasta and potatoes 10
Eating less meat 13
Eating a low fat diet 16
Eating a high protein diet 16
Eating food lower in calories 17
Eating fish, including oily fish 47
Limiting foods high in fat and saturated fat 57
Eating less salt 59
Limiting food and drinks high in sugar 68
Drinking plenty of water 77
Eating fruit and vegetables 81

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Source: Food and You 2: Wave 7

Respondents were asked which types of food or drink, from a given list, can count toward someone’s daily fruit and vegetable intake. In line with advice, most respondents reported that fresh fruit (94%), fresh vegetables (92%), frozen vegetables (79%), and frozen fruit (69%) count towards someone’s daily fruit and vegetable intake. Many respondents correctly reported that tinned vegetables (67%), pure fruit juice (61%), tinned fruit (63%), dried fruit (58%), fruit smoothies (57%), baked beans (43%) and pulses (40%) count towards someone’s daily fruit and vegetable intake. However, some respondents reported some types of food can count towards someone’s daily fruit and vegetable intake which do not, such as, potatoes (47%), nuts and seeds (33%), rice (15%), pasta (12%) and jam (11%) (Figure 24).  (footnote 7)

Figure 24. Types of food or drink thought to count towards daily fruit and vegetable intake.

Graph showing the types of food or drink thought to count towards daily fruit and vegetable intake.
Type of food or drink Percentage of respondents (%)
None of these 0
Jam 11
Pasta 12
Rice 15
Nuts and seeds 33
Pulses 40
Baked beans 43
Potatoes 47
Fruit smoothies 57
Dried fruit 58
Pure fruit juice 61
Tinned fruit 63
Tinned vegetables 67
Frozen fruit 69
Frozen vegetables 79
Fresh vegetables 92
Fresh fruit 94

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Source: Food and You 2: Wave 7

Knowledge of UK Government recommendations

Proportions of different types of foods

The UK Government recommends that potatoes, bread, rice, pasta and other starchy carbohydrates, and fruit and vegetables should make up the largest parts of a diet. It is recommended that foods high in fat, sugar and salt, and oils and spreads should make up the smallest parts of a diet.

Respondents were asked which two food groups they thought the UK Government recommends should make up the largest part and smallest part of a diet. Most respondents reported that fruit and vegetables (83%) or meat, fish, eggs, beans, pulses and other proteins (70%) should make up the largest part of a diet. However, only 20% identified both food groups correctly.  (footnote 8) Most respondents reported that foods high in fat, sugar and salt (86%) or oils and spreads (61%) should make up the smallest part of a diet, however only 3% of respondents identified both groups correctly.  (footnote 9)

Fruit and vegetables

The UK Government recommends that people should eat at least five portions of a variety of fruit and vegetables every day. 

Respondents were asked how many portions of fruit and vegetables they thought the UK Government and health experts recommend that people should eat every day. Most respondents (74%) reported that the UK Government recommend that people should eat at least 5 portions of fruit and vegetables every day, while a minority (4%) of respondents reported at least 6 portions. However, 20% of respondents reported that people should eat between 1 and 4 portions.  (footnote 10)

Calories

The UK Government recommend that most adult females require on average 2,000 calories a day and that most adult males require on average 2,500 calories a day.

Respondents were asked how many calories they thought the UK Government and health experts recommend that an average adult female and average adult male should eat every day. In line with recommendations, 52% of respondents reported that an adult female should eat 2,000 calories a day. However, 39% incorrectly identified the recommended daily calorie intake for females, and 9% reported that they did not know. (footnote 11) In line with recommendations, 51% of respondents reported that an adult male should eat 2,500 calories a day. However, 39% incorrectly identified the recommended daily calorie intake for males, and 10% reported that they did not know.  (footnote 12)

Salt

The UK Government recommends that adults should have no more than 6 grams of salt per day.

Respondents were asked how much salt they thought the UK Government and health experts recommend that an adult should not exceed each day. In line with recommendations, 19% of respondents reported that adults should not exceed 6 grams of salt a day. However, 34% of respondents reported that adults should not exceed 2 grams of salt a day, 23% of respondents reported that adults should not exceed 4 grams of salt a day, and 1% of respondents reported that adults should not exceed 8 grams of salt a day. 23% of respondents reported that they did not know.  (footnote 13)

Fibre

The UK Government recommends that adults should eat 30 grams of fibre each day.

Respondents were asked how much fibre they thought the UK Government and health experts recommend that an adult should eat each day. In line with recommendations, 29% of respondents reported that adults should eat 30 grams of fibre each day. However, 37% reported other levels of fibre, (10g, 20g or 40g) and 34% of respondents reported that they did not know.  (footnote 14)

Vitamin and mineral consumption

Respondents were asked whether they are currently taking any vitamin and/or mineral supplements. Half of respondents (50%) reported that they were currently taking a vitamin and/or mineral supplements. (footnote 15)

The most common vitamin and/or mineral supplements respondents reported taking were a multi-vitamin or mineral (54%), Vitamin D (37%), fish oils or Omega 3 (27%) and Vitamin C (25%). Of the options listed, the vitamin/mineral which respondents reported taking least were vitamin B12 injections (5%) and folic acid (7%) (Figure 25).  (footnote 16)

Figure 25. Types of vitamin and/or mineral supplements respondents reported taking

Graph showing the types of vitamin and/or mineral supplements respondents reported taking
Vitamin/ mineral supplement Percentage of respondents
Vitamin B12 injection 5
Folic acid 7
Iron 13
Magnesium 13
Other 16
B vitamin(s) or B complex 18
Vitamin C 25
Fish oils or Omega 3 27
Vitamin D 37
Multi-vitamin or mineral 54

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Source: Food and You 2: Wave 7

Frequency of vitamin and/or mineral supplement use

Most respondents who took vitamin and/or mineral supplements reported taking them every day (65%). Around a quarter (27%) of respondents reported taking a vitamin and/or mineral supplement most days, and 6% take them less often.  (footnote 17)

Reasons for vitamin and/or mineral supplement use

The most common reason for taking vitamin and/or mineral supplements was for general health or wellbeing (71%). A fifth of respondents reported taking a supplement due to tiredness (20%) and due to age or getting older (20%). Respondents were least likely to report taking vitamin and/or mineral supplements to improve sports performance (6%) or for reasons related to pregnancy (4%).  (footnote 18)

Most respondents (73%) who reported taking a vitamin and/or mineral supplement had not been advised to take these supplements by a medical professional. Only around a quarter (26%) had been advised by a medical professional to take a vitamin and/or mineral supplement. (footnote 19)

Figure 26. Reasons for vitamin and/or mineral supplement consumption

Graph showing the reasons for vitamin and/or mineral supplement consumption
Vitamin/ mineral supplement Percentage of respondents (%)
Other reason 4
In case of pregancy or currently pregnant 4
Improve sports performance 6
Vitamin and/or mineral deficiency 14
For a specific health condition 15
Improve/fortify my diet 15
Due to tiredness 20
Due to age or getting older 20
General health and wellbeing 71

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Source: Food and You 2: Wave 7

Changes in eating habits

Over half (57%) of respondents reported they had made or attempted to make changes to what they had ate or drank in last 12 months. (footnote 20)

When prompted, the most common changes respondents attempted to make over the previous 12 months were consuming more fruit and/or vegetables (58%), less food or drink high in sugar (57%), fewer calories (46%) and smaller portions (46%) (Figure 27). (footnote 21)

When asked why they had made, or attempted to make, changes to what they ate or drank in the past 12 months, the most common reasons were to be healthier or to have a healthier lifestyle (78%) and to lose weight (65%).  (footnote 22)

Figure 27. Ten most common changes or attempted changes to what respondents ate or drank in the previous 12 months.

Graph showing the ten most common changes or attempted changes to what respondents ate or drank in the previous 12 months.
Type of change Percentage of respondents (%)
Less meat 16
A high protein diet 19
More fish, including oily fish 29
Less salt 29
Less bread, rice, potatoes, pasta and other starchy foods 40
Less food high in fat or saturated fat 43
Smaller portions 46
Fewer calories 46
Less food or drink high in sugar 57
More fruit and / or vegetables 58

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Source: Food and You 2: Wave 7

Eating healthily outside the home

Respondents were asked how healthy they thought that the food they eat out or take out is compared to the food they eat at home. The majority (86%) thought that the food they eat outside the home is less healthy (i.e. a bit less healthy or a lot less healthy). Only 7% stated that the food they eat out or take out is about the same as the food they eat at home and 4% stated it is healthier than the food they eat at home.  (footnote 23)

Respondents with high food security (91%) were more likely to report that the food they eat out or take away is less healthy than the food they eat at home, compared to those with low (80%) or very low food security (80%).

Respondents were asked to select from a given list in which places they would like to see more information displayed about how healthy different food and drink options are. Most commonly, respondents reported that they would like takeaways (62%) and restaurants (58%) to display more information about how healthy different options are. Around half (47%) reported that they would like fast food restaurants (e.g. McDonalds, Burger King) to display this information (Figure 28).  (footnote 24)

Figure 28. Where respondents would like to see more information about how healthy different food and drink options are.

Graph showing where respondents would like to see more information about how healthy different food and drink options are.
Type of food business Percentage of respondents (%)
None of these 10
Don't know 11
Recreational centres (e.g. sports club/leisure centre) 17
Entertainment venues (e.g. cinema, bowling alley) 22
Mobile food vans or stalls 26
Canteens (e.g. at work, school, university or hospital) 27
Pubs/bars 29
Online food ordering and delivery companies (e.g. Just Eat, Deliveroo) 38
Cafes, coffee shops or sandwich shops 44
Fast food restaurants (e.g. McDonalds, Burger King) 47
Restaurants 58
Takeaways 62

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 Source: Food and You 2: Wave 7

Respondents were asked what nutritional information they would find useful on the menu to help inform their choices when eating out. Around half of respondents reported that they would find it useful if menus showed nutritional information about calorie information (55%), fat content (50%), and sugar content (47%). Around 4 in 10 (43%) respondents reported that it would be useful if menus showed information about salt content and 16% of respondents reported that none of these types of nutritional information would be useful.  (footnote 25)