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Research project

Consumer research to inform the development of the FSA strategy 2015-2020 (January 2014)

A multi-stage research project to better understand consumers’ concerns in relation to food, to inform the development of our strategy for 2015-2020.

Last updated: 18 January 2019
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Last updated: 18 January 2019
See all updates
View as PDF
Area of research interest: Behaviour and perception
Study duration: 2014-01-01
Planned completion: 1 October 2014
Conducted by: TNS BMRB Research and Harris Interactive

We completed an omnibus survey of 2,060 adults to help us identify the most important food-related consumer concerns. After the omnibus survey, we held a number of citizens' forums. These forums:

  • let us explore consumers’ interests in depth
  • enabled consumers to deliberate on complex or challenging issues
  • let us capture strength of feeling in relation to a comprehensive list of consumer concerns 

The list was based on a review of past research including the Food and You survey; our biannual tracker survey and previous citizens’ forums.

Research report
FSA strategy 2015-2020 omnibus survey report (Harris Interactive, January 2014) (1.13 MB)
FSA strategy 2015-2020 omnibus survey report: Stage 2 (Harris Interactive, October 2014) (486.51 KB)
FSA strategy 2015-2020 research report (TNS BMRB, March 2014) (2.33 MB)
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