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Research project

Food and You 2: Northern Ireland Wave 3-4 Key Findings

Northern Ireland specific

The survey measures self-reported consumer knowledge, attitudes and behaviours related to food safety and other food issues amongst adults in Wales, England, and Northern Ireland.

Last updated: 25 November 2022
Last updated: 25 November 2022

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Northern Ireland

Acknowledgements

First and foremost, our thanks go to all the respondents who gave up their time to take part in the survey.

We would like to thank the team at Ipsos who made a significant contribution to the project, particularly David Candy, Charlie Peto, Christy Lai, Kathryn Gallop, Kelly Ward, Sally Horton, Hannah Hossein-Ali and Dr Patten Smith.

We would like to thank the FSA working group, Welsh Language Unit, and our FSA colleagues – Joanna Disson and Clifton Gay.

Finally, thank you to our external advisors – Professor George Gaskell, Professor Anne Murcott and Joy Dobbs for their valuable direction and guidance.

Authors: Dr Beth Armstrong, Lucy King, Robin Clifford, Mark Jitlal, Ayla Ibrahimi Jarchlo, Katie Mears.

Overview of Food and You 2

Food and You 2 is a biannual representative sample survey, recognised as an official statistic, commissioned by the Food Standards Agency (FSA). The survey measures self-reported consumer knowledge, attitudes and behaviours related to food safety and other food issues amongst adults in Wales, England, and Northern Ireland.

Food and You 2 uses a methodology, known as ‘push-to-web’, which is primarily carried out online.

Fieldwork for Food and You 2: Wave 3 was conducted between 28th April and 25th June 2021. A total of 6,271 adults from 4,338 households across England, Wales, and Northern Ireland completed the survey. A total of 1,626 adults in Northern Ireland completed the survey.

Fieldwork for Food and You 2: Wave 4 was conducted between 18th October 2021 and 10th January 2022. A total of 5,796 adults from 4,026 households across England, Wales, and Northern Ireland completed the survey. A total of 1,575 adults in Northern Ireland completed the survey.

The modules presented in this report include ‘Food you can trust’, ‘Concerns about food’, ’Food security’, ‘Eating out and takeaways’, ‘Food allergies, intolerances and other hypersensitivities’, ‘Eating at home’, ‘Food shopping and labelling’ and ‘Healthy eating’.

Findings presented in this report refer to data collected in Northern Ireland unless otherwise specified. 

Food you can trust

Confidence in food safety and authenticity

  • most respondents (94%) reported that they were confident that the food they buy is safe to eat.
  • more than 8 in 10 (88%) respondents were confident that the information on food labels is accurate.

Confidence in the food supply chain

  • around three quarters of respondents (76%) reported that they had confidence in the food supply chain.
  • respondents were more likely to report confidence in farmers (90%), shops and supermarkets (85%), and restaurants (85%) than in takeaways (68%), and food delivery services for example, Just Eat, Deliveroo, Uber Eats (47%).

Awareness, trust and confidence in the FSA

  • most respondents (91%) had heard of the FSA.
  • most (81%) respondents who had at least some knowledge of the FSA reported that they trusted the FSA to make sure ‘food is safe and what it says it is’.
  • around 9 in 10 (86%) respondents reported that they were confident that the FSA (or the government agency responsible for food safety) can be relied upon to protect the public from food-related risks (such as food poisoning or allergic reactions from food), 84% were confident that the FSA is committed to communicating openly with the public about food-related risks, and 85% were confident that the FSA takes appropriate action if a food-related risk is identified

Concerns about food

  • most respondents (88%) had no concerns about the food they eat, and only 12% of respondents reported that they had a concern.
  • respondents were asked to indicate if they had concerns about a number of food-related issues, from a list of options. The most common concerns related to food waste (55%), the amount of sugar in food (54%) and food prices (52%).

Food security

  • across Northern Ireland, England and Wales, 82% of respondents were classified as food secure (70% high, 12% marginal) and 18% of respondents were classified as food insecure (10% low, 7% very low).

Eating out and takeaways

  • around 6 in 10 respondents had ordered a takeaway directly from a takeaway shop or restaurant (59%), from a café, coffee shop or sandwich shop (either to eat in or take out) (58%) or eaten out in a restaurant (57%). Less than 1 in 10 (8%) respondents had not eaten food from any of the listed food businesses in the previous 4 weeks.
  • most respondents (92%) reported that they had heard of the Food Hygiene Rating Scheme (FHRS). Almost three quarters (65%) of respondents reported that they had heard of the FHRS and had at least a bit of knowledge about it.

Food allergies, intolerances and other hypersensitivities

  • most respondents (79%) reported that they did not have a food hypersensitivity. 10% of respondents reported that they had a food intolerance, 3% reported having a food allergy, and 1% reported having coeliac disease.

Eating at home

Use-by dates

  • over two thirds (69%) of respondents identified the use-by date as the information which shows that food is no longer safe to eat.
  • almost three-quarters (71%) of respondents reported that they always check use-by dates before they cook or prepare food.
  • most respondents reported that they had not eaten shellfish (89%), other fish (86%) and smoked fish (80%) past the use-by date in the previous month.

Food shopping and labelling

Where do respondents buy food from?

  • most respondents reported that they bought food from a supermarket or mini supermarket (80%), or local / corner shops, newsagents or garage forecourts (65%) about once a week or more often.
  • most respondents reported that they often (i.e. always or most of the time) check the use-by (90%) or best before (90%) date when they buy food.

Confidence in allergen labelling

  • most respondents (84%) who go food shopping and take into consideration a person who has a food allergy or intolerance were confident that the information provided on food labelling allows them to identify foods that will cause a bad or unpleasant physical reaction.
  • respondents who bought food loose were more confident in identifying these foods at independent food shops (68%), in-store at a supermarket (67%) and when buying food from a supermarket online (64%). However, respondents were less confident when buying food from food markets or stalls (51%).

Sustainability and environmental impact

  • almost a third (28%) of respondents often (i.e. always or most of the time) buy food which has a low environmental impact.
  • over half of respondents thought that eating less processed food (55%) contributed most to a sustainable diet, and around 4 in 10 respondents thought that minimising food waste (44%) and eating more fruit and/or vegetables (44%) contributed most to a sustainable diet.
  • most (60%) respondents thought that buying locally produced food or food that is in season or buying foods with minimal or no packaging (43%) contributed most to someone making sustainable food shopping choices. However, 10% of respondents reported that they did not know what contributed most to someone making sustainable food shopping choices.

Healthy eating

  • when asked how healthy they thought their usual diet was, most respondents reported that what they usually eat is fairly healthy (67%), with a further 20% reporting that what they eat is neither healthy or unhealthy.
  • most respondents (79%) reported that they ate fruit and vegetables every day or most days.
  • eating fruit and vegetables (94%), drinking plenty of water (70%), eating less salt (61%) and eating fish (61%) were considered the most important factors for people to have a healthy diet.

The Food Standards Agency (FSA) is a non-ministerial government department working to protect public health and consumers’ wider interests in relation to food in England, Wales, and Northern Ireland (footnote 1). The FSA’s overarching mission is ‘food you can trust’.

The FSA’s vision as set out in the 2022-2027 strategy is a food system in which:

  • Food is safe
  • Food is what it says it is
  • Food is healthier and more sustainable

Food and You 2 is designed to monitor the FSA’s progress against this vision and inform policy decisions by measuring self-reported consumers’ knowledge, attitudes and behaviours related to food safety and other food issues in England, Wales, and Northern Ireland on a regular basis (footnote 2).

Food and You 2

Ipsos were commissioned by the FSA to develop and run a biannual survey, ‘Food and You 2’, carried out primarily online. Food and You 2 replaces the FSA’s face-to-face Food and You survey (2010-2018) (footnote 3), Public Attitudes Tracker (2010-2019) and Food Hygiene Rating Scheme (FHRS) - Consumer Attitudes Tracker (2014-2019). Due to differences in the question content, presentation and mode of response, direct comparisons should not be made between these earlier surveys and Food and You 2. More information about the history and methodology can be found in Annex A.

Food and You 2: Wave 3 and Wave 4

Fieldwork for Food and You 2: Wave 3 was conducted between 28th April and 25th June 2021. A total of 6,271 adults from 4,338 households across England, Wales, and Northern Ireland completed the survey. A total of 1,626 adults in Northern Ireland completed the survey.

Fieldwork for Food and You 2: Wave 4 was conducted between 18th October 2021 and 10th January 2022. A total of 5,796 adults from 4,026 households across England, Wales, and Northern Ireland completed the ‘push-to-web’ survey. A total of 1,575 adults in Northern Ireland completed the survey.

Food and You 2: Wave 3 and 4 data were collected during a period of political and economic change and uncertainty following the UK’s exit from the EU and the COVID-19 pandemic. This context is likely to have had an impact on the level of food security, concerns and food-related behaviours reported in Food and You 2 (footnote 4).  

Food and You 2 is a modular survey, with ‘core’ modules included every wave, ‘rotated’ modules repeated annually or biennially, and ‘exclusive’ modules asked on a one-off basis. The modules presented in this report include ‘Food you can trust’, ‘Concerns about food’, ’Food security’, ‘Eating out and takeaways’, ‘Food allergies, intolerances and other hypersensitivities’, ‘Eating at home’, ‘Food shopping and labelling’ and ‘Healthy eating’.

This report presents key findings from the Food and You 2: Wave 3 and Food and You 2: Wave 4 survey. Not all questions asked in the surveys are included in the report. The full results are available in the accompanying Food and You 2: Wave 3 data tables and underlaying data set and Food and You 2: Wave 4 data tables and underlaying data set. Findings presented in this report refer to data collected in Northern Ireland unless otherwise specified.

Future publication plans

A Food and You 2: Wave 1-4 Trends report is expected to be published in 2023. A Food and You 2: Wave 5-6 Northern Ireland Key Findings report is expected to be published in 2024.

Interpreting the findings

To highlight the key differences between socio-demographic and other sub-groups, variations in responses are typically reported only where the absolute difference is 10 percentage points or larger and is statistically significant at the 5% level (p<0.05).

However, some differences between socio-demographic and other sub-groups are included where the difference is fewer than 10 percentage points, when the finding is notable or judged to be of interest. These differences are indicated with a double asterisk (**).

The report presents some of the differences between some socio-demographic and sub-groups in the population. In some cases, it was not possible to include the data of all sub-groups, however these data are available in the Food and You 2: Wave 3 and Food and You 2: Wave 4 data tables.

Key information is provided for each reported question in the footnotes, including:  

  • question wording (question) and response options (response).
  • number of respondents presented with each question and description of the respondents who answered the question (Base = N).
  • whether data were collected from Wave 3 or Wave 4.
  • please note: indicates important points to consider when interpreting the results. 
  • Food is safe
  • Food is what it says it is
  • Food is healthier and more sustainable

This chapter provides an overview of respondents’ awareness of and trust in the FSA, as well as their confidence in food safety and the accuracy of information provided on food labels (footnote 1).

Confidence in food safety and authenticity

Most respondents reported confidence (for example, were very confident or fairly confident) in food safety and authenticity; 94% of respondents reported that they were confident that the food they buy is safe to eat, and 88% of respondents were confident that the information on food labels is accurate (footnote 2).

Confidence in the food supply chain

Around three quarters of respondents (76%) reported that they had confidence (i.e. were very confident or fairly confident) in the food supply chain (footnote 3).

Figure 1: Confidence that food supply chain actors ensure food is safe to eat

A bar chart showing the percentage of respondents who were confident that different food supply chain actors ensure food is safe to eat.
Outlet type Consumers confident in food actor (%)
Food delivery services 47
Takeaways 68
Slaughterhouses and dairies 81
Food manufacturers 83
Restaurants 85
Shops and supermarkets 85
Farmers 90

Download this chart

 
Source: Food and You 2: Wave 4

Respondents were asked to indicate how confident they were that key actors involved in the food supply chain ensure that the food they buy is safe to eat. Respondents were more likely to report confidence (i.e. very confident or fairly confident) in farmers (90%), shops and supermarkets (85%), and restaurants (85%), than in takeaways (68%), and food delivery services for example, Just Eat, Deliveroo, Uber Eats (47%) (Figure 1) (footnote 4).

Awareness, trust and confidence in the FSA

Most respondents (91%) had heard of the FSA (footnote 5).
 

Figure 2 Knowledge about the Food Standards Agency

A bar chart showing public responses when questioned about trust and confidence in the FSA
Responses Percentage of respondents (%)
I've never heard of the FSA 5
I hadn't heard of the FSA until I was contacted to take part in this survey 5
I've heard of the FSA but know nothing about it 31
I know a little about the FSA and what it does 52
I know a lot about the FSA and what it does 8

Download this chart

 Source: Food and You 2: Wave 4

Most (60%) respondents reported at least some knowledge of the FSA; 8% reported that they knew a lot about the FSA and what it does, and 52% reported that they knew a little about the FSA and what it does. Around 3 in 10 (31%) had heard of the FSA but knew nothing about it, 5% had not heard of the FSA before being contacted to take part in the survey, and 5% had not heard of the FSA (Figure 2) (footnote 6)

Knowledge of the FSA varied between different categories of people in the following ways:

  • Age group: respondents aged between 35 and 74 years (for example, 70% of those aged 55-64 years) were more likely to report knowledge of the FSA compared to the oldest respondents (46% of those aged 75 years and over).
  • Annual household income: respondents with an income between £19,000 and £95,999 (for example, 66% of those with an income of £64,000-£95,999) were more likely to report knowledge of the FSA compared to those with an income of less than £19,000 (52%).
  • Country: six in ten (60%) respondents in Northern Ireland reported knowledge of the FSA. Respondents in Wales (68%) were more likely to report knowledge of the FSA than those in England (57%)**.
  • Food hypersensitivity: respondents with an intolerance (72%) were more likely to report knowledge of the FSA compared to respondents who did not have a food hypersensitivity (58%).

Responsibility for cooking and / or shopping: respondents who were responsible for cooking (61%) and/or shopping (61%) were more likely to report knowledge of the FSA compared to respondents who do not cook (47%) and/or those who never shop (47%).
Northern Ireland Multiple Deprivation Measure 2017 (NIMDM) (footnote 7): knowledge of the FSA was comparable between respondents who lived in area with different levels of deprivation. For example, 62% of those who lived in the most deprived areas (NIMDM 1) and 60% of those who lived in the least deprived areas (NIMDM 5) reported knowledge of the FSA.**

Trust in the FSA

Respondents who had at least some knowledge of the FSA were asked how much they trusted the FSA to do its job, that is to make sure food is safe and what it says it is; 81% of these respondents reported that they trusted the FSA to do this (footnote 8).

Around 9 in 10 (86%) respondents reported that they were confident that the FSA (or the government agency responsible for food safety) can be relied upon to protect the public from food-related risks (such as food poisoning or allergic reactions from food), 84% were confident that the FSA is committed to communicating openly with the public about food-related risks, and 85% were confident that the FSA takes appropriate action if a food-related risk is identified (footnote 9).

The FSA’s role, set out in law, is to safeguard public health and protect the interests of consumers in relation to food. In Northern Ireland, the FSA is also responsible for nutrition policy. The FSA uses the Food and You 2 survey to monitor consumers’ concerns about food issues, such as food safety, nutrition, and environmental issues.

Common concerns

Respondents were asked to report whether they had any concerns about the food they eat. Most respondents (88%) had no concerns about the food they eat, and 12% of respondents reported that they had a concern (footnote 1).

Figure 3 Ten most common prompted food-related concerns

A horizontal bar chart showing the ten most common prompted food-related concerns
Type of concern Percentage of respondents
Food hygiene when ordering takeaways 42
Food hygiene when eating out 43
Animal welfare 44
Food poisoning 45
Hormones, steroids,
antibiotics in food" 45
The amount of salt in food 47
The amount of fat in food 49
Food prices 52
The amount of sugar in food 54
Food waste 55

Download this chart

Source: Food and You 2: Wave 4

Respondents were asked to indicate if they had concerns about a number of food-related issues, from a list of options. The most common concerns related to food waste (55%), the amount of sugar in food (54%) and food prices (52%). Around half of respondents were concerned about the amount of fat in food (49%), and the amount of salt in food (47%) (Figure 3)  (footnote 2).

Figure 4 Reported concerns about food

A bar chart showing whether respondents are highly or somewhat concerned about the ten most common promoted food-related topics.
Not concerned at all Not very concerned Somewhat concerned Highly concerned
Food produced in the UK and Ireland being what it says it is 9 38 36 13
The availability of a
wide variety of food" 7 33 42 15
Food produced in the UK and Ireland being safe and hygienic 8 36 35 17
Food being produced sustainably 3 20 50 21
Ingredients and additives in food 4 21 47 25
Food from outside the UK and Ireland being what it says it is 3 20 47 26
Animal welfare in the
food production process" 4 19 47 26
Genetically modified (GM) food 7 23 38 26
Food from outside the UK and Ireland being safe and hygienic 2 20 45 30
Affordability of food 2 13 50 33

Download this chart

Source: Food and You 2: Wave 4

Respondents were asked to indicate the extent to which they were concerned about a number of specific food-related issues. Respondents were most likely to report a high level of concern about the affordability of food (33%), and food from outside the UK and Ireland being safe and hygienic (30%). Around a quarter of respondents reported a high level of concern around genetically modified (GM) food (26%), animal welfare in the food production process (26%) and food produced outside the UK and Ireland being what it says it is (26%) (Figure 4) (footnote 3).

“Food security exists when all people, at all times, have physical and economic access to sufficient, safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life.” World Food Summit, 1996.

Food and You 2 uses the U.S. Adult Food Security Survey Module developed by the United States Department of Agriculture (USDA) to measure consumers’ food security.

More information on how food security is measured and how classifications are assigned and defined can be found in Annex A and the USDA Food Security website.

Food security

Across Northern Ireland, England and Wales, 82% of respondents were classified as food secure (70% high, 12% marginal) and 18% of respondents were classified as food insecure (10% low, 7% very low) (footnote 1).

Figure 5 Food security in Northern Ireland, England and Wales

A bar chart showing levels of food security in Northern Ireland, England and Wales
COUNTRY High Marginal Low Very low
Northern Ireland 67 16 11 6
England 71 12 10 7
Wales 70 13 8 9

Download this chart

Source: Food and You 2: Wave 4

Food security levels were comparable across Northern Ireland, England, and Wales**. Around 8 in 10 respondents were food secure (i.e. had high or marginal food security) in Northern Ireland (82%), England (82%), and Wales (83%). Approximately 1 in 6 respondents were food insecure (i.e. had low or very low food security) in Northern Ireland (18%), England (18%), and Wales (17%) (Figure 5).

Figure 6 Food security by age group.

A bar chart showing food security by age group
AGE High Marginal Low Very low
25-34 50 19 23 8
35-44 58 16 15 10
45-54 70 16 8 5
55-64 80 10 6 4
65-74 78 13 7 2
75+ 83 9 6 2

Download this chart

Source: Food and You 2: Wave 4

Within Northern Ireland food security varied by age group with older adults being more likely to report that they were food secure and less likely to report that they were food insecure than younger adults. For example, 31% of respondents aged 25-34 years were food insecure compared to 8% of those aged 75 years and over (Figure 6) (footnote 2).

Figure 7  Food security by annual household income

A bar chart showing levels of food security by annual household income
Income (Pounds) High Marginal Low Very low
Less than 19,000 41 20 23 16
19,000 - 31,999 69 16 10 5
32,000 - 63,999 79 12 7 3
64,000 - 95,999 95 5 - -

Download this chart

Source: Food and You 2: Wave 4

Food security was associated with household income. Respondents with a higher household income were more likely to report food security than those with a lower income. For example, 95% of respondents with a household income between £64,000 and £95,999 reported high food security, compared to 41% of those with an income below £19,000 (Figure 7).

The reported level of food security also varied between different categories of people in the following ways:

  • Household size: one person (86%) and 2 person households (87%) were more likely to report that they were food secure compared households with 5 or more people (72%).
  • Children under 16 in household: 87% of households without children under 16 years reported that they were food secure compared to 72% of households with children under 16 years.
  • NS-SEC: food security was more likely to be reported by respondents in managerial, administrative and professional occupations (88%) compared to those who were in many other occupational groups. For example, 70% of those in semi-routine and routine occupations were food secure (footnote 3).
  • Long term health condition: respondents who did not have a long-term health condition (86%) were more likely to report being food secure compared to those who had a long-term health condition (76%).
  • NIMDM: respondents who lived in less deprived areas were more likely to report being food secure compared to those who lived in more deprived areas. For example, 90% of those who lived in the least deprived area (NIMDM 5) were food secure compared to 75% of those who lived in the least deprived area (NIMDM 1).

Food bank use

Respondents were asked if they or anyone else in their household had received a free parcel of food from a food bank or other emergency food provider in the last 12 months. Most respondents (92%) reported that they had not used a food bank or other emergency food provider in the last 12 months, with 4% of respondents reporting that they had (footnote 4)

School meals, meal clubs and Healthy Start vouchers

Respondents with children aged 7-15 years in their household were asked whether these children receive free school meals. Most respondents (71%) with a child(ren) aged 7-15 years in their household reported that the child(ren) do not receive free school meals. One in four (25%) respondents reported that the child or children receive free school meals (footnote 5).

Respondents with children aged 7-15 years in their household were asked whether the child(ren) had attended a school club where a meal was provided in the last 12 months. Most respondents (74%) reported that the child(ren) in their household had not attended one of these clubs in the last 12 months. One in seven (15%) respondents reported that the child(ren) in their household had attended a breakfast club before school, 6% reported that the child(ren) had attended an after-school club where they received a meal, and 5% reported that the child(ren) had attended a lunch and activity club held during the school holidays  (footnote 6).

Respondents who had children aged 0-4 years in their household or who were pregnant were asked whether they receive Healthy Start vouchers. Most respondents (88%) reported that they do not receive Healthy Start vouchers, with 7% of respondents reporting that they do (footnote 7).

The Food Hygiene Rating Scheme (FHRS) helps people make informed choices about where to eat out or shop for food by giving clear information about the businesses’ hygiene standards. Ratings are typically given to places where food is supplied, sold or consumed, including restaurants, pubs, cafés, takeaways, food vans and stalls.

The FSA runs the scheme in partnership with district councils in Northern Ireland, and with local authorities in England and Wales. In Northern Ireland, district council food safety officers are responsible for checking food hygiene standards at food premises to assess compliance with legal requirements through unannounced hygiene inspections. Businesses are given a rating from 0 to 5. A rating of 5 indicates that hygiene standards are very good and a rating of 0 indicates that urgent improvement is required.

Food businesses are provided with a sticker which shows their FHRS rating. In Northern Ireland and Wales food businesses are legally required to display their FHRS rating, however in England businesses are encouraged to display their FHRS rating (footnote 1). FHRS ratings are also available on the FSA website.

Prevalence of eating out and ordering takeaways

Figure 8 Type of food business respondents had eaten at or ordered food from in the previous 4 weeks

A bar chart showing the type of food business respondents had eaten at or ordered food from in the previous 4 weeks
Type of outlet Percentage of respondents
None of these 8
Facebook Marketplace 1
Food-sharing app 2
Entertainment venue 10
Food van or stall 12
Canteen 12
Hotel / B&B / Guesthouse 16
Takeaway - via online
delivery company" 24
Pub or bar 25
Fast food outlet -
eat out or takeaway" 44
Restaurant 57
Caf�, coffee or
sandwich shop" 58
Takeaway - directly from
takeaway or restaurant" 59

Download this chart

Source: Food & You 2: Wave 4

Respondents were asked where they had eaten out or ordered food from in the previous 4 weeks. Around 6 in 10 respondents had ordered a takeaway directly from a takeaway shop or restaurant (59%), from a café, coffee shop or sandwich shop (either to eat in or take out) (58%) or eaten out in a restaurant (57%). Less than 1 in 10 (8%) respondents had not eaten food from any of the listed food businesses in the previous 4 weeks (Figure 8) (footnote 2).

Figure 9 Prevalence of eating out in a restaurant, pub or bar, or from a takeaway by age group in the previous 4 weeks.

A bar chart showing the prevalence of eating out in a restaurant, pub or bar, or from a takeaway by age group in the previous 4 weeks.
AGE RANGE Eaten in a restaurant, pub or bar Eaten food from a takeaway, ordered directly or online
25-34 71 80
35-44 65 81
45-54 56 73
55-64 60 60
65-74 55 37

Download this chart

Source: Food and You 2: Wave 4

Younger respondents were more likely to have eaten out in a restaurant, pub or bar, or from a takeaway (ordered directly or online) in the previous 4 weeks compared to older respondents. For example, 71% of respondents aged 25-34 years had eaten out in a restaurant, pub or bar compared to 55% of those aged 65-74 years. Similarly, 80% of respondents aged 25-34 years had eaten food from a takeaway (ordered directly or online) compared to 37% of those aged 65-74 years (Figure 9).

The prevalence of eating out in a restaurant, pub or bar or eating food from a takeaway (ordered directly or online) in the previous 4 weeks also varied between different types of people in the following ways:

  • Annual household income: Respondents with a higher household income between £19,000 and £63,999 (for example 74% of respondents with an income of £32,000-£64,999) were more likely to have eaten out in a restaurant, pub or bar, in the previous 4 weeks compared to respondents with an income below £19,000 (43%) (footnote 3).
  • Household size: respondents who lived in larger households were more likely to have eaten food from a takeaway then those who lived in smaller households. For example, 78% of respondents living in 4-person households had eaten food from a takeaway compared to 40% of respondents living alone.
  • Children under 16 years in household: respondents who had children in the household (82%) were more likely to have eaten food from a takeaway than those who did not have children aged 16 years or under in the household (60%). However, the prevalence of eating out in a restaurant, pub or bar did not differ between those with (60%) or without (62%) children aged 16 years or under in the household**.
  • NS-SEC: respondents in some occupational groups (for example, 68% of those in managerial, administrative and professional occupations) were more likely to have eaten out in a restaurant, pub or bar compared to those in lower supervisory and technical occupations (54%) and semi-routine and routine occupations (44%).
  • Urban/rural: respondents who lived in an urban area (70%) were more likely to have eaten food from a takeaway than those who lived in a rural area (60%). However, the prevalence of eating out in a restaurant, pub or bar did not differ between those who lived in urban (60%) or rural (63%) areas**.
  • Food security: respondents with high (68%) food security were more likely to have eaten out in a restaurant, pub or bar than those with marginal (54%) or low (52%) food security (footnote 4).
  • Long term health condition: respondents without a long-term health condition (66%) were more likely to have eaten out in a restaurant, pub or bar compared to respondents who had a long-term health condition (54%), however the prevalence of eating food from a takeaway did not differ greatly between those with (68%) or without (62%) a long-term health condition**.
  • NIMDM: respondents who lived in the least deprived areas (NIMDM 5) (68%) were more likely to have eaten out in a restaurant, pub or bar compared to respondents who lived in the most deprived areas (NIMDM 1) (55%). However, respondents who lived in the most deprived areas (NIMDM 1) (76%) were more likely to have eaten food from a takeaway than those who lived in the less deprived areas, for (example NIMDM 3, 60%).

Eating out and takeaways by mealtime

Figure 10 Frequency of eating out and take away by mealtime

A bar chart showing the frequency of eating out and take away by mealtime
Frequency Breakfast Lunch Dinner
About once a week or more often 14 25 31
About 2-3 times a month or less often 31 48 54
Never 54 25 14

Download this chart

Source: Food & You 2: Wave 4

Respondents were asked how often they ate out or bought food to take out for breakfast, lunch, and dinner. Respondents were least likely to eat out or buy food to take out for breakfast, with 54% of respondents never doing this. Around half of respondents (48%) reported that they ate out or bought take out food for lunch 2-3 times a month or less often (Figure 10) (footnote 5).

Factors considered when ordering a takeaway

Respondents were asked which factors, from a given list, they generally considered when deciding where to order a takeaway from (footnote 6).

Figure 11 Factors considered when ordering a takeaway.

A bar chart showing factors considered when ordering a takeaway.
Factors Percentage of respondents
Calorie information provided 2
Allergen information provided 3
Healthier options provided 7
Independent business or chain 8
Reviews 20
Whether food can be ordered online 26
Delivery or collection option 27
Offers, deals, discounts 27
Delivery or collection times 34
Food hygiene rating 40
Location of takeaway 50
Type of food (e.g. cuisine or vegetarian / vegan options) 51
Price 52
Recommendations from family or friends 56
Quality of food 78
Experience of the takeaway 80

Download this chart

Source: Food & You 2: Wave 4

Of those who had ordered food from a takeaway, the factors most commonly considered when deciding where to place an order were the respondents’ previous experience of the takeaway (80%) and the quality of food (78%). In addition, 4 in 10 (40%) respondents considered the food hygiene rating when deciding where to order a takeaway from (Figure 11) (footnote 7).

Awareness and recognition of the FHRS

Most respondents (92%) reported that they had heard of the FHRS. Almost three quarters (65%) of respondents reported that they had heard of the FHRS and had at least a bit of knowledge about it (footnote 8), (footnote 9).

Figure 12 Percentage of respondents who had heard of the FHRS by country

A bar chart showing the percentage of respondents who had heard of the FHRS by country.
COUNTRY Have heard of the FHRS Have never heard of the FHRS
Northern Ireland 92 8
England 89 11
Wales 95 5

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Source: Food and You 2: Wave 4

Most respondents living in Northern Ireland (92%), England (89%), and Wales (95%), had heard of the FSA (Figure 14)**.

Respondents in Wales (74%) were more likely to report that they had heard of the FHRS and had at least some knowledge of the FHRS compared to those in England (57%) and Northern Ireland (65%)**.

When shown an image of the FHRS sticker, recognition of the FHRS sticker was comparable across Northern Ireland (94%), England (87%), and Wales (95%) (Figure 12) (footnote 10) **.

FHRS usage

Respondents living in Wales (54%) were more likely to have checked the hygiene rating of a food business in the last 12 months compared to respondents in England (40%) and Northern Ireland (46%)** (footnote 11).

 Figure 13. Food businesses where respondents in Northern Ireland had checked the food hygiene rating in last 12 months.

Figure 13 Food businesses where respondents in Northern Ireland had checked the food hygiene rating in last 12 months

A bar chart showing food businesses where respondents in Northern Ireland had checked the food hygiene rating in last 12 months
Outlet Percentage of respondents
On market stalls\street food 7
In other food shops 9
In schools, hospitals and other institutions 12
In supermarkets 13
In pubs 25
In hotels /B&Bs 27
In coffee or sandwich shops 47
In cafes 64
In restaurants 73
In takeaways 74

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Source: Food & You 2: Wave 4

Respondents who said they had checked the hygiene rating of a food business in the last 12 months were asked what types of food businesses they had checked. In Northern Ireland the most common types of food business which respondents had checked the food rating of were takeaways (74%) and restaurants (73%) (Figure 13) (footnote 12).

Introduction

‘Food hypersensitivity’ is a term that refers to a bad or unpleasant physical reaction which occurs as a result of consuming a particular food. There are different types of food hypersensitivity including a food allergy, food intolerance and coeliac disease (footnote 1).

A food allergy occurs when the immune system (the body’s defence) mistakes the proteins in food as a threat. Symptoms of a food allergy can vary from mild symptoms to very serious symptoms, and can include itching, hives, vomiting, swollen eyes and airways, or anaphylaxis which can be life threatening.

Food intolerance is difficulty in digesting specific foods which causes unpleasant reactions such as stomach pain, bloating, diarrhoea, skin rashes or itching. Food intolerance is not an immune condition and is not life threatening.

Coeliac disease is an autoimmune condition caused by gluten, a protein found in wheat, barley and rye and products using these as ingredients. The immune system attacks the small intestine which damages the gut and reduces the ability to absorb nutrients. Symptoms of coeliac disease can include diarrhoea, abdominal pain and bloating.

The FSA is responsible for allergen labelling and providing guidance to people with food hypersensitivities. By law, food businesses in the UK must inform customers if they use any of the 14 most potent and prevalent allergens  (footnote 2) in the food and drink they provide.

To help consumers make safe and informed choices, food businesses can voluntarily provide information about the unintentional presence of the 14 most potent and prevalent allergens, for example ‘may contain’ or ‘produced in a factory with’. This is called precautionary allergen labelling (PAL). PAL information can be provided verbally or in writing but should only be provided where there is an unavoidable risk of allergen cross-contamination that cannot be sufficiently controlled through risk management actions.

Prevalence and diagnosis of food hypersensitivities

Around 1 in 5 (21%) respondents reported that they suffer from a bad or unpleasant physical reaction after consuming certain foods or avoid certain foods because of the bad or unpleasant physical reaction they might cause (footnote 3).

Figure 14 Prevalence of different types of food hypersensitivity

A bar chart showing the prevalence of different types of food hypersensitivity.
Hypersensitivity type Percentage of respondents
Coeliac disease 1
Food allergy 3
Food intolerance 10
No unpleasant reaction to food 79

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Source: Food and You 2: Wave 4

Most respondents (79%) reported that they did not have a food hypersensitivity. 10% of respondents reported that they had a food intolerance, 3% reported having a food allergy, and 1% reported having coeliac disease (Figure 14) (footnote 4).

Diagnosis of food hypersensitivities

Respondents who reported having a bad or unpleasant reaction were asked how they had found out about their condition. Around a quarter (23%) of respondents who had a food hypersensitivity had been diagnosed by an NHS or private medical practitioner and 9% had been diagnosed by an alternative or complementary therapist but not an  NHS/private medical practitioner. However, 11% had used other methods and most respondents (71%) had not received any diagnosis (footnote 5).

Eating out with a food hypersensitivity 

The FSA provides guidance for food businesses on providing allergen information. Food businesses in the retail and catering sector are required by law to provide allergen information and to follow labelling rules. The type of allergen information which must be provided depends on the type of food business. However, all food business operators must provide allergen information for prepacked and non-prepacked food and drink. Foods which are pre-packed or pre-packed for direct sale (PPDS) are required to have a label with a full ingredients list with allergenic ingredients emphasised (footnote 6).

How often people checked allergen information in advance when eating somewhere new

Respondents who suffer from a bad or unpleasant physical reaction after consuming certain foods were asked how often, if at all, they checked in advance that information was available which would allow them to identify food that might cause them a bad or unpleasant reaction when they ate out or ordered a takeaway from somewhere new.

Around 2 in 10 (22%) respondents always checked in advance that information was available which would allow them to identify food that might cause them a bad or unpleasant reaction, and 34% of respondents checked this information was available less often (i.e. most of the time or less often). However, 40% of respondents never checked in advance that information was available which would allow them to identify food that might cause them a bad or unpleasant reaction (footnote 7).

Availability and confidence in allergen information when eating out or ordering takeaways

Respondents who suffer from a bad or unpleasant physical reaction after consuming certain foods were asked how often information which allowed them to identify food that might cause them a bad or unpleasant reaction was readily available when eating out or buying food.

Around 1 in 6 (16%) respondents reported that this information was always readily available and 58% of respondents reported that this information was available less often (i.e. most of the time or less often). However, 18% of respondents reported that this information was never readily available when they ate out or bought food to take away (footnote 8).

Respondents were asked how often they asked a member of staff for more information when it is not readily available. Around a quarter (24%) respondents reported that they always asked staff for more information, whilst 39% did this less often (i.e. most of the time of less often), and 32% never asked staff for more information (footnote 9).

Respondents were asked how comfortable they felt asking a member of staff for more information about food that might cause them a bad or unpleasant physical reaction. Most respondents (70%) reported that they were comfortable (i.e. very comfortable or fairly comfortable) asking staff for more information, however 20% of respondents reported they were not comfortable doing this (i.e. not very comfortable or not at all comfortable) (footnote 10).

The FSA is responsible for protecting the public from foodborne diseases. This involves working with farmers, food producers and processors, and the retail and hospitality sectors to ensure that the food people buy is safe.

Since people are responsible for the safe preparation and storage of food in their home, Food and You 2 asks respondents about their food-related behaviours in the home, including whether specific foods are eaten past their use-by date, and knowledge and reported behaviour in relation to five important aspects of food safety: cleaning, cooking, chilling, avoiding cross-contamination and use-by dates. The FSA gives practical guidance and recommendations to consumers on food safety and hygiene in the home. Food and You 2 also asks respondents about the frequency with which they prepare or consume certain types of food.

Two versions of the ‘Eating at home’ module have been created, a brief version which includes a limited number of key questions, and a full version which includes all related questions. The brief ‘Eating at home’ module was included in the Wave 4 survey and is reported in this chapter (footnote 1).

Cleaning

Handwashing in the home

The FSA recommends that everyone should wash their hands before they prepare, cook or eat food and after touching raw food, before handling ready-to-eat food.

The majority (73%) of respondents who cook reported that they always wash their hands before preparing or cooking food. However, 26% of respondents reported that they do not always (i.e., most of the time or less often) wash their hands before preparing or cooking food (footnote 2).

Most respondents (91%) who cook meat, poultry or fish reported that they always wash their hands immediately after handling raw meat, poultry, or fish. However, 9% of respondents reported that they do not always (i.e., most of the time or less often) wash their hands immediately after handling raw meat, poultry or fish (footnote 3).

Handwashing when eating out

Respondents were asked, how often, if at all, they washed their hands or used hand sanitising gel or wipes before eating when they ate outside of their home. Over half (55%) of respondents reported that they always washed their hands, used hand sanitising gel or wipes when they ate outside of their home, 41% did this less often (i.e., most of the time or less often) and 4% never did this (footnote 4).

Chilling

The FSA provides guidance on how to chill food properly to help stop harmful bacteria growing.

If and how respondents check fridge temperature

When asked what temperature the inside of a fridge should be, 64% of respondents reported that it should be between 0-5 degrees Celsius. Around 1 in 6 (17%) respondents reported that the temperature should be above 5 degrees, 4% reported that the temperature should be below 0 degrees, and 14% of respondents did not know what temperature the inside of their fridge should be (footnote 5).

Almost half of respondents who have a fridge reported that they monitored the temperature, either manually (49%) or via an internal temperature alarm (8%) (footnote 6). Of the respondents who manually check the temperature of their fridge, 81% reported that they check the temperature of their fridge at least once a month, as recommended by the FSA  (footnote 7).

Cooking

The FSA recommends that cooking food at the right temperature and for the correct length of time will ensure that any harmful bacteria are killed. When cooking pork, poultry, and minced meat products the FSA recommends that the meat is steaming hot and cooked all the way through, that none of the meat is pink and that any juices run clear.

Respondents were asked to indicate how often they cook food until it is steaming hot and cooked all the way through. The majority (83%) of respondents who cook reported that they always cook food until it is steaming hot and cooked all the way through, however 17% reported that they do not always do this (footnote 8).

When respondents were asked to indicate how often they eat chicken or turkey when the meat is pink or has pink juices (footnote 9), the majority (92%) reported that they never eat chicken or turkey when it is pink or has pink juices. However, 7% of respondents reported eating chicken or turkey at least occasionally when it is pink (footnote 10).

Reheating

Figure 15 Methods used when reheating food to check it’s ready to eat

A bar chart showing methods used when reheating food to check it’s ready to eat.
Method Percentage of respondents
Use a thermometer / probe 9
Put my hand over / touch it 12
Check it is an even temperature throughout 24
Taste it 26
Stir it 28
See steam coming from it 28
Use a timer 29
See it's bubbling 30
Follow label instructions 46
Check the middle is hot 55

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Source: Food & You 2: Wave 4

Respondents were asked to indicate how they check food is ready to eat when they reheat it. The most common method was to check if the middle was hot (55%), and the least common method was to use a thermometer or probe (9%) (Figure 15)  (footnote 11)

When respondents were asked how many times they would reheat food, the majority reported that they would only reheat food once (82%), 9% would reheat food twice, and 2% would reheat food more than twice (footnote 12).

Leftovers

Respondents were asked how long they would keep leftovers in the fridge for. Over two-thirds (77%) of respondents reported that they would eat leftovers within 2 days, 18% of respondents reported that they would eat leftovers within 3-5 days and only 1% would eat leftovers after 5 days or longer (footnote 13)

Avoiding cross-contamination

The FSA provides guidelines on how to avoid cross-contamination. The FSA recommends that people do not wash raw meat. Washing raw meat can spread harmful bacteria onto your hands, clothes, utensils, and worktops.

Almost two-thirds (63%) of respondents reported that they never wash raw chicken, whilst 35% of respondents wash raw chicken at least occasionally (i.e. occasionally or more often) (footnote 14)

How and where respondents store raw meat and poultry in the fridge

The FSA recommends that refrigerated raw meat and poultry is kept covered, separately from ready-to-eat foods and stored at the bottom of the fridge to avoid cross-contamination.  

Respondents were asked to indicate, from a range of responses, how they store meat and poultry in the fridge. Respondents were most likely to report storing raw meat and poultry in its original packaging (64%) or away from cooked foods (58%). Over a third of respondents reported storing raw meat and poultry in a sealed container (38%), with a lower proportion covering it with film/foil (27%) or storing it on a plate (12%) (footnote 15).

Over two-thirds (70%) of respondents reported storing raw meat and poultry at the bottom of the fridge, as recommended by the FSA. However, 14% of respondents reported storing raw meat and poultry wherever there is space in the fridge, 10% of respondents reported storing raw meat and poultry in the middle of the fridge, and 7% at the top of the fridge (footnote 16).

Use-by and best before dates

Respondents were asked about their understanding of the different types of date labels and instructions on food packaging, as storing food for too long or at the wrong temperature can cause food poisoning. Use-by dates relate to food safety. Best before (BBE) dates relate to food quality, not safety. 

Respondents were asked to indicate which date shows that food is no longer safe to eat. In accordance with FSA recommendations, over two-thirds (69%) of respondents identified the use-by date as the information which shows that food is no longer safe to eat. However, 10% of respondents identified the best before date as the date which shows food is no longer safe to eat (footnote 17).

Almost three-quarters (71%) of respondents reported that they always check use-by dates before they cook or prepare food and 22% of respondents did this 3Tmost of the time, 6% reported checking use-by less often (i.e. about half the time or occasionally), and just 1% reported never checking use-by dates (footnote 18).
 

Figure 16 Types of food which respondents had eaten past the use by date in the previous month

A bar chart showing types of food which respondents had eaten past the use by date in the previous month.
% WHO HAVE Shellfish Other fish Smoked fish Raw meat Milk Cooked meat Yoghurt Cheese Bagged salad
Not eaten food past UBD 89 86 80 76 65 62 59 51 51
Eaten food past the UBD 7 9 12 17 28 28 35 37 41

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Source: Food & You 2: Wave 4

Respondents who had eaten certain foods in the last month were asked to indicate if they had eaten that food past the use-by date. Of these respondents, most reported that they had not eaten shellfish (89%), other fish (86%), or smoked fish (80%) past the use-by date in the previous month (Figure 16) (footnote 19).

In March 2022, the FSA launched a new 5-year strategy (2022-2027). Building on the previous strategy, the FSA’s vision has evolved to include ‘food is healthier and more sustainable’, to account for the growing priorities of dietary health and sustainability for the Northern Ireland Executive, UK Government, Welsh Government, and for consumers.

Regulation of food labelling is complex, and the remit of food labelling is held by multiple bodies, that differ between Northern Ireland, England and Wales.

 The Department for Environment, Food and Rural Affairs (Defra) plays a major role in food production and is responsible for aspects of food labelling such as composition and provenance. Defra only works directly in England but works closely with the devolved administrations in Northern Ireland, Wales and Scotland.

Where do respondents buy food?

Figure 17 Where respondents buy food from

A bar chart showing where respondents buy food from.
Method of buying Never 2-3 times a month or less often About once a week or more often
Delivered recipe box 86 6 2
Local / farmer's market, farm shop 46 35 10
Supermarket home delivery / click and collect 52 26 14
Independent greengrocer, butcher, baker, fishmonger 14 37 43
Local / corner shop, newsagent, garage forecourt 6 25 65
Supermarket, mini-supermarket 4 12 80

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Source: Food and You 2: Wave 3 

Respondents were asked to indicate where and how frequently they buy food. Most respondents reported that they bought food from a supermarket or mini supermarket (80%), or local or corner shops, newsagents or garage forecourts (65%) about once a week or more often (Figure 17) (footnote 1).

What do respondents look for when buying food

Figure 18 Type of information respondents check while shopping

A bar chart showing the type of information respondents check while shopping.
Information type Always or most of the time About half the time or occasionally Never
Allergen information 22 32 46
Food assurance scheme logos 17 39 43
Country of origin 22 43 34
List of ingredients 28 57 14
Nutritional information 36 51 13
Best before date 90 8 2
Use-by date 90 8 2

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Source: Food and You 2: Wave 3

Respondents were asked to indicate what information they check when buying food. Most respondents reported that they often (i.e. always or most of the time) check the use-by (90%) or best before (90%) date when they bought food. Respondents reported that they check the list of ingredients (57%), nutritional information (51%), and country of origin (43%) about half the time or occasionally (Figure 18) (footnote 2).

When asked what information is used to judge the quality of food from a list of options, respondents reported that they most often used freshness (57%), taste (40%), and appearance (39%) to judge food quality. Fewer respondents reported that they used the price (27%), ingredients (26%), brand (25%), and country of origin (17%) to judge food quality. Assurance schemes (13%), animal welfare (13%) environmental impact (7%) and convenience (1%) were reported to be least used by respondents when judging food quality (footnote 3).

Around a third (31%) of respondents thought that meat, eggs, and dairy products show enough information about animal welfare, and 21% thought that food products show enough information about their environmental impact (footnote 4).

Confidence in allergen labelling

Respondents who go food shopping and take into consideration a person who has a food allergy or intolerance were asked how confident they were that the information provided on food labelling allows them to identify foods that will cause a bad or unpleasant physical reaction. Overall, 84% of respondents stated that they were confident in the information provided on food labels (footnote 5).

Respondents were asked how confident they were in identifying foods that will cause a bad or unpleasant physical reaction when buying foods which are sold loose, such as at a bakery or deli-counter. Respondents were more confident in identifying these foods at independent food shops (68%), in-store at a supermarket (67%), when buying food from a supermarket online (64%). However, respondents were less confident when buying food from food markets or stalls (51%) (footnote 6).

The importance of buying foods with a low environmental impact

Respondents were asked how important it was to buy food which has a low environmental impact. Around three-quarters (73%) of respondents reported that it was important (i.e. very important or somewhat important) to them to buy food which has a low environmental impact. Around 2 in 10 (22%) respondents did not consider it important (i.e. not very important or not at all important) to buy food which has a low environmental impact (footnote 7).

How often respondents check for information about the environmental impact of food

Respondents were asked how frequently they check for information about the environmental impact of food when purchasing food. A fifth (20%) of respondents reported that they often checked (i.e. always or most of the time) for information about the environmental impact when purchasing food, 41% did this less often (i.e. about half of the time, or occasionally) and 33% of respondents reported that they never checked for information about the environmental impact when purchasing food (footnote 8).

How often respondents buy foods with a low environmental impact

Respondents were asked to indicate how often, where possible, they buy food which has a low environmental impact. Almost a third (28%) of respondents often (i.e. always or most of the time) buy food which has a low environmental impact, 42% do this less often (i.e., about half of the time, or occasionally) and 8% of respondents reported that they never buy food which has a low environmental impact. However around 2 in 10 (22%) respondents do not know how often they buy food which has a low environmental impact (footnote 9).

Attitudes toward information about a products environmental impact

Respondents were asked to indicate to what extent they agree or disagree that food products show enough information about their environmental impact. Over a quarter (28%) of respondents agreed (i.e. strongly agree or agree) that products show enough information about their environmental impact, however around a quarter (24%) of respondents disagreed (i.e. strongly disagree or disagree). Around 1 in 10 (12%) respondents reported that they do not know whether products show enough information about their environmental impact (footnote 10).

Perceptions of factors which contribute to sustainable diets and shopping choices

Perceptions of what contributes to a sustainable diet

Figure 19 Factors which respondents thought contribute most to a sustainable diet.

A bar chart showing factors which respondents thought contribute most to a sustainable diet.
Contributing factors Percentage of respondents
Don't know 9
Eating a pescatarian diet 5
Eating a vegan diet 8
Eating a vegetarian diet 9
Eating/drinking less dairy 10
Eating less meat, poultry or fish 25
Eating more fruit and/or vegetables 44
Minimising food waste 44
Eating less processed food 55

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Source: Food and You 2: Wave 4 

Respondents were asked, from a list of options, what they thought contributes most to someone having a sustainable diet. Over half of respondents thought that eating less processed food (55%) contributed most to a sustainable diet. Around 4 in 10 respondents thought that minimising food waste (44%) and eating more fruit and/or vegetables (44%) contributed most to a sustainable diet. A quarter (25%) of respondents thought that eating less meat, poultry, or fish (25%) contributed most to a sustainable diet. Fewer respondents thought that consuming less dairy (10%), eating a vegetarian (9%) or vegan (8%) diet or contributed most to a sustainable diet. Almost 1 in 10 (9%) respondents reported that they did not know what contributed most to someone having a sustainable diet (Figure 19) (footnote 11).

Perceptions of what contributes to sustainable shopping choices

Figure 20 What respondents think contributes most to sustainable shopping choices

A bar chart showing what respondents think contributes most to sustainable shopping choices.
Contributing factor Percentage of respondents
Don't know 10
Buying sustainably sourced fish 17
Buying foods grown organically 18
Buying foods that have been produced with minimal water usage and/or deforestation 20
Buying animal products with high welfare standards 21
Buying Fairtrade products 23
Growing fruit and/or vegetables instead of buying them 24
Buying foods with minimal or no packaging 43
Buying locally produced food or food that is in season 60

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Source: Food and You 2: Wave 4 

Respondents were asked, from a list of options, what they thought contributed most to someone making sustainable food shopping choices. Most (60%) respondents thought that buying locally produced food or food that is in season or buying foods with minimal or no packaging (43%) contributed most to someone making sustainable food shopping choices. However, 10% of respondents reported that they did not know what contributed most to someone making sustainable food shopping choices (Figure 20) (footnote 12).

The FSA is responsible for some areas of nutrition policy in Northern Ireland along with the Department of Health. The FSA provides information to consumers in Northern Ireland on how to achieve a healthier diet and supports food businesses to provide and promote healthier food and drink. The Eatwell Guide  (footnote 1) provides information to consumers on how they can get a balanced, healthier and more sustainable diet. The Eatwell Guide does this by providing a summary of the five main food groups, the proportions of different types of food consumers are recommended to eat, and information on fluid intake.  

How healthy respondents think their diet is

When asked how healthy they thought their usual diet was, most respondents reported that what they usually eat is fairly healthy (67%), with a further 20% reporting that what they eat is neither healthy or unhealthy. A minority reported that their diet was very healthy (8%), fairly unhealthy (5%), or very unhealthy (1%)  (footnote 2)

What types of foods do respondents eat?

Figure 21 Number of portions of fruit and vegetables consumed during the previous day.

A bar chart showing the number of portions of fruit and vegetables consumed during the previous day.
PORTIONS Fruit Vegetables
Don't know 8 11
0 15 9
1 25 15
2 26 27
3 16 23
4 5 8
5+ 5 7

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Source: Food and You 2: Wave 3 

Respondents were asked how many portions of vegetables and fruit, not including fruit juice or smoothies, they had eaten or drunk the previous day. The majority of respondents had eaten either one (25%) or two (26%) portions of fruit the previous day, whilst 15% of respondents had not eaten any. Approximately a quarter of respondents had eaten two (27%) or three (23%) portions of vegetables, whereas 9% respondents had not eaten any portions of vegetables the previous day. Around 1 in 10 respondents reported that they did not know how many portions of fruit (8%) and vegetables (8%) they had eaten (Figure 21) (footnote 3). In addition, respondents were asked if they had drunk some fruit juice or smoothie the previous day, around a third (34%) of respondents had drunk at least a small sized glass of fruit juice or smoothie (footnote 4).

Figure 22 How often respondents consumed certain types of food and drink.

A bar chart showing where respondents would like to see more information about how healthy different food and drink options are.
FOOD OR DRINK Never 2-3 times a month or less often About once a week or 2-3 times a week Every day or most days
Wholewheat pasta 42 29 23 3
Potatoes with the skins on 20 38 34 7
Chips and other fried foods 4 26 60 9
Porridge 33 24 20 22
High fibre cereal 24 21 26 27
Sugary fizzy drinks
and diluted squash" 20 18 27 34
Sweets and chocolate 2 11 48 38
Wholemeal or
wholegrain bread" 11 16 33 38
Meat products 5 10 43 43
Fruit and vegetables 1 2 17 79

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Source: Food and You 2: Wave 3 

Respondents were asked how often they consumed certain types of food or drink. Most respondents (79%) reported that they ate fruit and vegetables every day or most days. Around 4 in 10 respondents reported that they ate meat products (43%), wholemeal or wholegrain bread (38%) or sweets and chocolate (38%) every day or most days. Of the listed foods, respondents were least like to report eating wholewheat pasta (42%) and porridge (33%) (Figure 22) (footnote 5).

Perceptions of what contributes to a healthy diet

Figure 23 Factors which respondents considered as most important for a healthy diet.

A bar chart showing factors which respondents considered as most important for a healthy diet.
Contributing factors Percentage of respondents
Eating a vegan diet 1
Eating a high fat diet 1
Eating less dairy 5
Eating a plant-based diet 9
Eating less meat 12
Eating a low carbohydrate diet 16
Eating foods such as bread,
rice pasta and potatoes" 16
Eating food lower in calories 17
Eating a high protein diet 19
Eating a low fat diet 25
Limiting foods high in
fat and saturated fat" 39
Limiting food and
drinks high in sugar" 43
Eating fish, including oily fish 61
Eating less salt 61
Drinking plenty of water 70
Eating fruit and vegetables 94

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 Source: Food and You 2: Wave 3 

Respondents were asked what factors, from a given list, are the most important for people to do to have a healthy diet. Eating fruit and vegetables (94%), drinking plenty of water (70%), eating less salt (61%) and eating fish (61%) were considered the most important factors for people to have a healthy diet. Eating a vegan diet (1%), high fat diet (1%) and eating less dairy (5%) were considered the least important factors for people to have a healthy diet (Figure 23) (footnote 6).

Figure 24 Types of food or drink thought to count towards daily fruit and vegetable intake.

A bar chart showing which types of food or drink are thought to count towards daily fruit and vegetable intake.
Type of food or drink Percentage of respondents
None of these 1
Jam 12
Pasta 17
Rice 20
Nuts and seeds 32
Pulses 37
Baked beans 44
Potatoes 49
Fruit smoothies 52
Dried fruit 54
Tinned fruit 55
Pure fruit juice 58
Tinned vegetables 61
Frozen fruit 68
Frozen vegetables 76
Fresh vegetables 93
Fresh fruit 94

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Source: Food and You 2: Wave 3 

Respondents were asked which types of food or drink, from a given list, can count toward someone’s daily fruit and vegetable intake. In line with advice, most respondents reported that fresh fruit (94%), fresh vegetables (93%), frozen vegetables (76%), and frozen fruit (68%) count towards someone’s daily fruit and vegetable intake. Many respondents reported that tinned vegetables (61%), pure fruit juice (58%), tinned fruit (55%), dried fruit (54%), fruit smoothies (52%), baked beans (44%) and pulses (37%) count towards someone’s daily fruit and vegetable intake. However, some respondents reported some types of food can count towards someone’s daily fruit and vegetable intake which do not, such as, potatoes (49%), nuts and seeds (32%), rice (20%), pasta (17%) and jam (12%) (Figure 24) (footnote 7).

Knowledge of UK Government recommendations

Proportions of different types of foods

The UK Government recommends that potatoes, bread, rice, pasta and other starchy carbohydrates, and fruit and vegetables should make up the largest parts of a diet. It is recommended that foods high in fat, sugar and salt, and oils and spreads should make up the smallest parts of a diet.

Respondents were asked which two food groups they thought the UK Government recommends should make up the largest part and smallest part of a diet. Most respondents reported that fruit and vegetables (85%) or meat, fish, eggs, beans, pulses and other proteins (72%) should make up the largest part of a diet. However, fewer respondents (17%) identified both food groups correctly (footnote 8). Most respondents reported that foods high in fat, sugar and salt (84%) or oils and spreads (55%) should make up the smallest part of a diet. However, fewer respondents (3%) identified both food groups correctly (footnote 9).

Fruit and vegetables

The UK Government recommends that people should eat at least five portions of a variety of fruit and vegetables every day.

Respondents were asked how many portions of fruit and vegetables they thought the UK Government recommend that people should eat every day. Most respondents (80%) reported that the UK Government recommend that people should eat 5 portions of fruit and vegetables every day and 5% of respondents reported 6 portions, however 13% of respondents reported that people should eat between 1 and 4 portions (footnote 10).

Calories

The UK Government recommends that most adult females require on average 2000 calories a day and that most adult males require on average 2500 calories a day.

Respondents were asked how many calories they thought the UK Government recommend that an average adult female and average adult male should eat every day. In line with recommendations, 45% of respondents reported that an adult female should eat 2000 calories every day. However, 1% reported that an adult female should eat 500 calories a day, 6% reported 1000 calories a day, 35% reported 1500 calories a day, 3% reported 2500 calories a day, and 10% reported that they did not know (footnote 11). In line with UK Government recommendations, 48% of respondents reported that an adult male should eat 2500 calories. However, 1% reported that an adult male should eat 500 calories a day, 1% reported 1000 calories a day, 29% reported 2000 calories, 6% reported 3000 calories a day and 10% reported that they did not know (footnote 12).

Salt

The UK government recommends that adults should have no more than 6 grams of salt per day. Respondents were asked how much salt they thought the UK Government recommend that an adult should not exceed each day. In line with recommendations, 16% of respondents reported that adults should not exceed 6 grams of salt a day. However, 35% of respondents reported that adults should not exceed 2 grams of salt a day, 24% of respondents reported that adults should not exceed 4 grams of salt a day, 1% of respondents reported that adults should not exceed 8 grams of salt a day, and 24% of respondents reported that they did not know (footnote 13).

Fibre

The UK Government recommend that an adult should eat 30 grams of fibre each day.

Respondents were asked how much fibre they thought the UK Government recommend that an adult should eat each day. In line with recommendations, 29% of respondents reported that adults should eat 30 grams of fibre each day. However, 36% reported other levels of fibre, and 35% of respondents reported that they did not know  (footnote 14).

Changes in eating habits

Respondents were asked if they had made (or attempted to make) any changes to what they ate or drank in the previous 12 months. Over half (57%) of respondents reported that they had done this (footnote 15).

Figure 25 Ten most common changes or attempted changes to what respondents ate or drank in the previous 12 months.

A bar chart showing the ten most common changes or attempted changes to what respondents ate or drank in the previous 12 months.
Changes Percentage of respondents
A high protein diet 16
Less meat 20
More fish, including oily fish 27
Less salt 37
Less bread, rice, potatoes, pasta and other starchy foods 47
Less food high in
fat or saturated fat " 50
Fewer calories 53
Smaller portions 54
Less food or drink high in sugar 61
More fruit and / or vegetables 65

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Source: Food and You 2: Wave 3

Respondents who had made or attempted to make any changes, from a given list, to what they ate or drank in the previous 12 months, were asked what changes they had made or attempted to make. The most common changes respondents reported were consuming: more fruit and / or vegetables (65%); less food or drink high in sugar (61%); smaller portions (54%); and fewer calories (53%) (Figure 25) (footnote 16).

Respondents who had made or attempted to make any changes to what they ate or drank in the previous 12 months were asked why they had made or attempted to make these changes. The most common reasons given were to be more healthy or to have a healthier lifestyle (83%) and to lose weight (75%) (footnote 17).

Eating healthy outside the home

Respondents were asked how healthy they thought that the food they eat out or take out is compared to the food they eat at home. The majority (84%) of respondents thought that the food they eat outside the home is less healthy (i.e. a bit less healthy or a lot less healthy). Only 3% stated that the food they eat out or take out is healthier than the food they eat at home (footnote 18).

The prevalence of respondents reporting that the food they eat out or take out is less healthy compared to the food they eat at home varied in the following ways:

  • Gender: Women (89%) were more likely to report that the food they eat out or take out is less healthy than the food they eat at home compared to men (79%).
  • Annual household income: Respondents with a household income of £32,000-£63,999 (90%) were more likely to report that the food they eat out or take out is less healthy than the food they eat at home compared to respondents with an income below £19,000 (77%).
  • NS-SEC: respondents in managerial, administrative and professional occupations (87%) and intermediate occupations (87%) were more likely to report that the food they eat out or take out is less healthy than the food they eat at home compared to those in semi-routine and routine occupations (74%).
  • Responsibility for cooking: respondents who were responsible for cooking (85%) were more likely to report that the food they eat out or take out is less healthy than the food they eat at home compared to those who do not cook (75%).
  • NIMDM: respondents who lived in the least deprived areas (NIMDM 5) (89%) were more likely to report that the food they eat out or take out is less healthy than the food they eat at home compared to respondents who lived in the most deprived areas (NIMDM 1) (78%).

Figure 26 Where respondents would like to see more information about how healthy different food and drink options are.

A bar chart showing where respondents would like to see more information about how healthy different food and drink options are.
Business Type Percentage of respondents
Recreational centres (e.g. sports club/leisure centre) 20
Entertainment venues (e.g. cinema, bowling alley) 23
Canteens (e.g. at work, school, university or hospital) 28
Mobile food vans or stalls 30
Pubs/bars 34
Online food ordering and delivery companies (e.g. Just Eat, Deliveroo) 37
Cafes, coffee shops or sandwich shops 46
Fast food restaurants (e.g. McDonalds, Burger King) 51
Restaurants 60
Takeaways 63

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Respondents were asked to select from a given list in which places they would like to see more information displayed about how healthy different food and drink options are. Most commonly, respondents reported that they would like takeaways (63%) and restaurants (60%) to display more information about how healthy different options are. Around half (51%) reported that they would like fast food restaurants (e.g. McDonalds, Burger King) to display this information (footnote 19).

Respondents were asked what nutritional information they would find useful on the menu to help inform their choices when eating out. Over half (55%) of respondents reported that they would find it useful if menus showed calorie information, 49% of respondents reported information about fat content would be useful, 46% reported information about sugar content would be useful and 43% reported information about salt content would be useful. Only 16% reported that none of these would be useful.

Background

In 2018 the Advisory Committee for Social Science (ACSS) established a new Food and You Working Group to review the methodology, scope and focus of the Food and You survey. The Food and You Working Group provided a series of recommendations on the future direction of the Food and You survey to the FSA and ACSS in April 2019. Food and You 2 was developed from the recommendations.

The Food and You 2 survey has replaced the biennial Food and You survey (2010-2018), biannual Public Attitudes Tracker (2010-2019) and annual Food Hygiene Rating Scheme (FHRS) Consumer Attitudes Tracker (2014-2019). The Food and You survey has been an Official Statistic since 2014.

Previous publications in this series include:

Methodology

The Food and You 2 survey is commissioned by the Food Standards Agency (FSA). The fieldwork is conducted by Ipsos. Food and You 2 is a biannual survey. Fieldwork for Wave 3 data were collected between 28th April and 25th June 2021 and fieldwork for Wave 4 was conducted from 18th October 2021 and 10th January 2022.

Food and You 2 is a sequential mixed-mode ‘push-to-web’ survey. A random sample of addresses (selected from the Royal Mail’s Postcode Address File) received a letter inviting up to two adults (aged 16 or over) in the household to complete the online survey. A first reminder letter was sent to households that had not responded to the initial invitation. A postal version of the survey accompanied the second reminder letter for those who did not have access to the internet or preferred to complete a postal version of the survey. This helps to reduce the response bias that otherwise occurs with online-only surveys. This method is accepted for government surveys and national statistics, including the 2021 Census and 2019/2020 Community Life Survey. A third and final reminder was sent to households if the survey had not been completed. Respondents were given a gift voucher for completing the survey. Further details about the methodology are available in the Technical Report. Due to the difference in methodology between the Public Attitudes Tracker, FHRS Consumer Attitudes Tracker and Food and You survey (2010-2018) it is not possible to compare the data collected in Food and You 2 (2020 onward) with these earlier data. Comparisons can be made between the different waves of Food and You 2.

The sample of main and reserve addresses  (footnote 1) was stratified by region (with Northern Ireland and Wales being treated as separate regions), and within region (or country) by local authority (district council in Northern Ireland) to ensure that the issued sample was spread proportionately across the local authorities. National deprivation scores were used as the final level of stratification within the local authorities - in England the Index of Multiple Deprivation (IMD), in Wales the Welsh Index of Multiple Deprivation (WIMD) and in Northern Ireland, the Northern Ireland Multiple Deprivation Measure (NIMDM).

Due to the length and complexity of the online questionnaire it was not possible to include all questions in the postal version of the questionnaire. The postal version of the questionnaire needed to be shorter and less complex to encourage a high response rate. To make the postal version of the questionnaire shorter and less complex, two versions were produced. All data collected by Food and You 2 are self-reported. The data are the respondents own reported attitudes, knowledge and behaviour relating to food safety and food issues. As a social research survey, Food and You 2 cannot report observed behaviours. Observed behaviour in kitchens has been reported in Kitchen Life, an ethnographic study which used a combination of observation, video observation and interviews to gain insight into domestic kitchen practices. This study will be updated through Kitchen Life 2, which is in progress now and due to report in 2023.

The minimum target sample size for the survey is 4,000 households (2,000 in England, 1,000 in Wales, 1,000 in Northern Ireland), with up to two adults in each household invited to take part as mentioned above. For Wave 3 a total of 6,271 adults from 4,338 households across Northern Ireland (1,626 adults), England (3,190 adults), and Wales (1,455 adults), completed the survey. An overall response rate of 31% was achieved (Northern Ireland 27%, England 32%, Wales 32%). Sixty-nine per cent of respondents completed the survey online and 31% completed the postal version of the survey. The postal responses from 68 respondents were removed from the data set as the respondent had completed both the online and postal survey. Further details about the response rates are available in the Wave 3 Technical Report. For Wave 4 a total of 5,796 adults from 4,026 households across Northern Ireland (1,575 adults), England (2,940 adults), and Wales (1,281 adults), completed the survey. An overall response rate of 28.5% was achieved (Northern Ireland 26%, England 30%, Wales 29%). Sixty-five per cent of respondents completed the survey online and 28.5% completed the postal version of the survey. The postal responses from 51 respondents were removed from the data set as the respondent had completed both the online and postal survey. Further details about the response rates are available in the Wave 4 Technical Report.

Weighting was applied to ensure the data are as close as possible to being representative of the socio-demographic and sub-groups in the population, as is usual practice in government surveys. The weighting applied to the Food and You 2 data helps to compensate for variations in within-household individual selection, for response bias, and for the fact that some questions were only asked in one of the postal surveys. Further details about weighting approach used and the weights applied to the Food and You 2: Wave 4 data are available in the Technical Report12T.

The data have been checked and verified by six members of Ipsos and two members of the FSA Statistics branch. Descriptive analysis and statistical tests have been performed by Ipsos. Quantum (statistical software) was used by Ipsos to calculate the descriptive analysis and statistical tests (t-tests).

The p-values that test for statistical significance are based on t-tests comparing the weighted proportions for a given response within that socio-demographic and sub-group breakdown. An adjustment has been made for the effective sample size after weighting, but no correction is made for multiple comparisons.

Reported differences between socio-demographic and sub-groups typically have a minimum difference of 10 percentage points between groups and are statistically significant at the 5% level (p<0.05). However, some differences between respondent groups are included where the difference is fewer than 10 percentage points when the finding is notable or of interest. Percentage calculations are based only on respondents who provided a response. Reported values and calculations are based on weighted totals.

Technical terms and definitions

  1. Statistical significance is indicated at the 5% level (p<0.05). This means that where a significant difference is reported, there is reasonable confidence that the reported difference is reflective of a real difference at the population level.
  2. Food security means that all people always have access to enough food for a healthy and active lifestyle (World Food Summit, 1996). The United States Department of Agriculture (USDA) has created a series of questions which indicate a respondent’s level of food security. Food and You 2 incorporates the 10 item U.S. Adult Food Security Survey Module and uses a 12 month time reference period. Respondents are classified as having high food security, marginal food security, low food security and very low food security.
  3. NS-SEC (The National Statistics Socio-economic classification) is a classification system which provides an indication of socio-economic position based on occupation and employment status.
  4. Northern Ireland Multiple Deprivation Measure (NIMDM) is the official measure of relative deprivation of a geographical area. WIMD classification is assigned by postcode or place name. WIMD is a multidimensional calculation which is intended to represent the living conditions in the area, including income, employment, health, education, access to services, housing, community safety and physical environment. Small areas are ranked by IMD/WIMD/NIMDM; this is done separately for EnglandWales and Northern Ireland

References