Asda withdraws own brand variety cereal packs
Monday 17 September 2007
Asda has withdrawn certain batches of their variety cereal pack because of the presence of small insects within the product. The Agency has issued a Food Alert for Information.
The company has withdrawn the affected batches and point-of-sale notices will be displayed in stores to notify the public of the recall. The notice advises consumers of the reason for the withdrawal and explains that if they have bought the affected product, they can return it to the store for a full refund. The text of the notice can be found below.
Product details
- Asda Variety Cereal Pack (6 mini packs)
- Best Before End: FEB08, MARCH08 and APRIL08
No other batch codes or Asda products are known to be affected.
Text of point-of-sale notice issued by Asda
ASDA Product Withdrawal
Asda Variety Cereal Pack Retail £0.94 Bar Code 021108846 BBE FEB08, BBE MARCH08 AND BBE APRIL08
What’s Happened?
We’ve discovered a small number of Asda Variety Cereal Packs that contain small insects within the product.
What You Should do?
We are asking anyone who has bought one of these packets of cereal to bring it back to their nearest store where they will be given a full refund. You don’t even need your receipt.
We sell a wide variety of cereal products but it's only the ones that we’ve described above that are affected.
It goes without saying we are sorry.
If you would like further information then please contact:
ASDA Customer Relations - 0500 100 055
Food alerts
If there is a problem with a food product that means it should not be sold, then it might be 'withdrawn' (taken off the shelves) or 'recalled' (when customers are asked to return the product). Food alerts are the FSA's way of letting local authorities and consumers know about problems associated with food and, in some cases, providing details of specific action to be taken. They are issued under two categories:
- Food Alerts: for Action
- Food Alerts: for Information
You can get FSA alerts either by email or SMS text. Visit the Get Alerts page at the link below to find out how.
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